Andrew Boitchenko, MLA for Drayton Valley-Devon and minister of tourism and sport, is travelling to South Korea and Japan to promote Alberta’s tourism industry.
He and Travel Alberta representatives will meet with travel, trade and media partners in key Asian markets to promote Alberta’s new air gateways and visitor experiences.
The mission is intended to build on the success of WestJet’s direct flights from Calgary to Incheon and Narita. The government says initiatives like these boost Alberta’s tourism market position and generate interest in the area. Alberta officials add, the South Korean and Japanese markets are key to the province reaching its goal of $25 billion in annual visitor spending.
“Alberta is ready to take centre stage in Asia’s travel market. By building strong ties in Tokyo and Seoul, we’re positioning the province as a top year-round destination,” Boitchenko commented. “This mission turns global interest into real visits, inviting more visitors to discover the unique experiences Alberta has to offer.”
Boitchenko will be joined by one staff member and travel expenses will be posted online. Travel Alberta representatives’ expenses will be covered by the provincial agency.
Itinerary
- Aug. 28: Travel to Seoul, South Korea.
- Aug. 29: Arrive in Seoul, South Korea.
- Aug. 30-31: Personal time at own expense.
- Sept. 1: Meetings with Destination Canada representatives in South Korea; meetings with key travel trade media; and meetings with key travel trade partners.
- Sept. 2: Meetings with key travel trade partners and meetings with representatives from Alberta’s Korea office.
- Sept. 3: Travel to Tokyo, Japan.
- Sept. 4: Meetings with key trade partners; meetings with Air Canada; and meetings with representatives from Alberta’s Japan office.
- Sept. 5: Meetings with Japanese media.
- Sept. 6: Travel to Alberta.
This itinerary is subject to change.
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